Based in Soho London, Grow gym aim to set a new standard in boutique fitness. To deliver high quality health and fitness classes through personal connection resulting in long term growth. Grow varied class offering will be centred on Rowing. We help position Grow as an entirely different sort of gym targeting and built around positive experience and deeply ingrained positive culture.
Deliverables: Brand Identity, Website, Marketing Materials
The simple use of typography and restrained color palette provide the appropriate level
of design sophistication, and allowed the gym athletic lifestyle experience.
Beginning with brand mark the letters of the logo are made up with elements
of a circle which associates nature’s perfect proportion as well creating
further warmth and a unique touch.
Visual translation of the brand begins with core elements: Water that ripples from the connection of the water to the rowing paddle creates a strength and growth upon us and our inside muscles. The shape of the ripple becomes an inspiration to the logo as a surface to work from.